Speed of Cheese Racing

In the News

Barber Vintage Festival with Makoto Endo and Alpha»

10/12/2017 | – Makoto Endo paints with hashi (chopsticks) it seems he kind of splats random bits of paint on a canvas, but as he progresses the most detailed, beautiful depiction of what he is painting emerges.

Alpha Custom BMW K75 by Mehmet Doruk Erdem and Mark Atkinson»

06/14/2017 | – One of the most beautiful land speed racers, designed by industrial designer Mehmet Doruk Erdem from Istanbul, Turkey and Mark Atkinson, bike builder. Based on a Salt Flats racer concept, this K75 Land Speed Racer is barely recognizable, with a turbo, reworked shifter, brakes and steering, and a 100% custom frame and fairing — complete with BMW kidneys.

BMW Alpha: A Remarkable Collaboration of Inspiration»

03/23/2017 | MSN – A hand built salt flats racer born from an online collaboration combination of radical fabrication, unique design, and a story that could easily make for a feature film. We were lucky enough to meet up with the creator of Alpha, Mark Atkinson, in our home state of Utah, exploring what motived him to build such an iconic bike.